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Business plan

To a large extent, the success of a business depends on a carefully thought-out idea that has been analyzed and recorded in a document. If the entrepreneur does not take into account the risks and does not identify the prospects for the development of the organization, he may suffer losses.

Objectives of the business plan

  • Assessment and analysis of future project development prospects. At the stage of formation, the idea may seem profitable, but during a careful analysis of the risks, the project turns out to be unprofitable.
  • Persuasion of investors who are ready to invest.
  • Admission to receiving subsidies and state support, say, grants.

Business plan tasks

  • Determine the direction of business
  • Evaluate the sales market and its features
  • Approve short-term and long-term goals.
  • Develop a promotion strategy.
  • Find out what specialists are needed for the implementation of the project.
  • Determine the quality of the product and estimate the scale of production.
  • Write budgets for all stages of project implementation
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Structure of the business plan:

  • Short description: A concise statement of your idea, target audience and values.
  • Product/Service Description: A detailed description of what you offer, its benefits and competitive differences.
  • Market analysis: Research of your target audience, competitors, market trends, SWOT analysis
  • Marketing plan: Strategy for promoting your product/service, distribution channels, advertising campaigns.
  • Operational plan: Description of the processes of production, supply, delivery, personnel management, etc

Examples of business plans:

  • Startup: Description of a new idea, product development, search for investors, market entry strategy.
  • Business expansion: Scaling strategies, attracting new customers, developing new directions.
  • Social project: Description of the mission, target audience, implementation plans, funding sources.
  • Innovative project: Presentation of new technology, development, its potential, market advantages.
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