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Marketing analytics

Marketing analytics is a powerful tool that allows companies to understand their customers, evaluate the effectiveness of marketing campaigns and make informed decisions to improve their marketing strategies.

Types of marketing analytics:

Web analytics: Examines user behavior on a website, including traffic, page views, conversions, search queries, time on site, etc.
Customer experience analytics (CX analytics): Measures the level of customer satisfaction, their experience of interaction with the company, assessment of the level of service, feedback.
Email Marketing Analytics: Measures the results of email mailings, including opens, clicks, conversions, unsubscribes, and email engagement information.

Key stages of marketing analytics:

Data Collection: Identify data sources (eg Google Analytics, Facebook Insights, Mailchimp, CRM systems, customer feedback).
Data processing: Structure and clean data to make it easier to analyze.
Data analysis: Identify key performance indicators (KPIs), identify patterns, trends, reasons for success and failure.
Data Visualization: Visualize data to make it easier to understand (charts, graphs, tables).
Decision-making: Apply the obtained results to improve marketing strategies, optimize advertising campaigns, develop new products or services.

Contact us if you have any questions! We are happy to help you learn about marketing analytics and apply it to your business.

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Tools for marketing analytics:

Google Analytics: A free website analysis tool.
Facebook Insights: A free tool for analyzing Facebook pages.
Mailchimp: A tool for email marketing with the function of analysis of mailings.
Google Tag Manager: A tool for managing tags on the site.
CRM systems: (e.g. Salesforce, HubSpot, Pipedrive)

Key Performance Indicators (KPI):

Website: Traffic, conversions, time on site, bounce rate.
Social networks: Number of followers, interaction with publications, reach, brand mentions, site conversions.
Email marketing: opening of emails, clicks, conversions, unsubscribes.
Content marketing: Views, likes, comments, shares, time spent on the page.
Advertising: Clicks, conversions, cost per click (CPC), cost per conversion (CPA).